ICE
DROPPIN’
1. Create a Business
Ice Cream Parlor.
The business we chose is an ice cream parlor. As we all
know, our country has a tropical climate and people loves to eat ice cream
especially during summer. It is enjoyed especially by children. So we made them
our target market. Because students/children is our target market, we decided
to place it in school. They may vary from their gender, age, preference and
taste so in order for them to decide what flavor they should get; our ice cream
parlor has variety of unique and delightful flavors to choose from there’s
popsicle sticks ice cream or ice cream sandwiches. You will be the one to
choose on how you’ll eat it, in a cup or cone whatever or wherever you feel
more enjoyable. They can also choose from our various toppings like nuts,
whipped cream, fruits, chocolates, syrups, waffles, gummy bears and colorful
candies. And we’re sure that our market will surely enjoy, it’s really Ice
droppin’.
2. Decide where will you put up your business.
School.
Our target market would be students and kids therefore our
location would be in front of St. Scholastica’s College because there are a lot
of grade school as well as high school students that would surely patronize our
ice cream stall. We have a tropical climate so we want to eat something cold to
ease the heat. So ice cream is the perfect one to buy because it's delicious
not too sour and not too sweet also it makes hot days fun by eating ice cream.
Moreover it’s not too hard, too eat and not too soft, it’s just right. In
short, YUM-A-LICIOUS!! We believe that it is because of the sweetness and
yumminess and the easy way to eat it.
3. Decide what products you want to sell.
Ice cream
Precisely, we are focusing on the ice cream itself having
different flavors to match the potential customer’s preferences. We are longing
for their satisfaction and strive for a repeat business system. We would like
to provide an extraordinary ice cream to those people who have sweet tooth plus
the fact that ice cream is considered as one of the comfort foods in our
country.
4. Identify your market.
Students
Since we decided to place it in school, our target market
would be the students. They may vary from their gender, age, preference and
taste; so in order for them to decide what flavor they should get; our ice
cream parlor has variety of flavors to choose from. Plus, it is not hard to
eat. You can eat it on a cone or a cup and what makes it more enjoyable, they
can choose to add toppings, waffles, nuts, whipped cream or fruits that go with
their ice cream.
5. How much will it cost?
Average price.
Starting price: PHP25.00
Our price starts from Php25.00 because it is very
reasonable and affordable for our customer. It is just fit for the potential
markets’ budget.
6.How many people do you need?
Three (3) people needed
A business really need people to work or to run it
without them, the business will no longer achieve its organizational goals and
it will not be successful instead it will lead to a failure. We only need 3
people in our booth to manage the booth alone. Those three people can do multi
tasking such as advertising, selling and marketing. One staff can handle 2 to 3
customers at a time as well as the other staffs. These people are really well
trained in order to manage the business in a well manner. Let me give you a
scenario, if 3 customers arrived at the same time, of course staff A will get
the order then staff B will do what has been ordered, so staff B will make the
ice cream parlor then after finishing the order of the customer, staff C will
be the one to release it and give it to the customer. I said this because a
business is a place where we plan, lead, organize and control things in order
to be successful and achieve our goals.
7. What facilities do you need?
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